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4 tips for designing attractive product packaging

You might have a brilliant product to sell. But if the packaging of the product is not right, then the product won’t sell. Packaging is very important to attract customers to buy the product. Here are some package designing tips that will help you to design attractive packages for your product.

Clarity

Your package should say what the product is and the name of the brand clearly. Customers should be able to know about the product and the brand within a few seconds, instead of spending a long time reading about it.

Research competitors

You should look at the packaging of the products your competitors are selling. You should try to create packages that are different from your competitors and more attractive. If your package is better than your competitor’s then customers will be willing to buy your products.

Readability

The font should be attractive and easy to read. The customers should be able to read what’s in the package comfortably, without any difficulty.

Functionality

The package should be functional; that is, easy to use. The customer shouldn’t struggle to open the package. For example, if the cap of a juice bottle is difficult to open then the customer won’t buy it next time. Also, the shape of the package must be appropriate.

The design of a product package is very important. It affects the sale of a product directly. So, the packaging must be done carefully in order to boost the sell.

Photo Courtesy of https://www.papermart.com/information%20pages/paper-mart-packaging.aspx